Before making that choice, though, you may want to also check out one of today’s coolest 24-hour-only Black Friday deals on Amazon. This will hook you up with your choice of a substantially marked-down Fossil Gen 5 in two different styles, as well as many other incredibly affordable smartwatches from popular fashion brands including Kate Spade New York, Michael Kors, Armani Exchange, Emporio Armani, Diesel, Puma, and Skagen.

In case you’re wondering, all these full-fledged smartwatches with full-sized touchscreens have the Wear OS software platform in common, as well as the same actual manufacturer in the US-based Fossil Group. The cheapest of the bunch is not an entirely new device, and as such, you’ll probably not be surprised to hear the Skagen Falster 2 packs an outdated Snapdragon Wear 2100 processor. But this thing is quite stylish (in a minimalist way), promising to keep the lights on for a decent 24 hours or so between charges in standard usage, as well as an extra two days in a “low-power” mode, all at an excellent discount of 120 bucks.

Of course, if you want something newer, and at least in theory, significantly faster, you can’t go wrong with a Fossil Gen 5 Carlyle or Julianna at a solid $90 less than usual, equating to a 31 percent price cut. This robust stainless steel bad boy comes with a Snapdragon Wear 3100 SoC, as well as a full gig of RAM, 8GB storage space, and yes, even a built-in speaker enabling voice calling functionality in combination with an iPhone or Android handset.

Bargain hunters looking primarily for a lightweight design will be best served by an ultra-affordable Puma Sport Smartwatch at 30 percent off or the Michael Kors Access MKGO that costs a whopping 135 bucks less than usual. At the other end of the spectrum, you can get one of two massive Diesel models at a discount of 25 or 30 percent, and finally, fashionistas in love with the Armani name are able to choose between an Exchange and an Emporio variant sold for around 30 percent off list. Talk about something for everyone, eh?