After being in operation for 6 months, Apple Music for Business has 25 accounts which will eventually translate into 10,000 retail stores (which, by the way, includes Apple’s own stores). In typical Apple fashion, it is using the business version of its streaming music platform to promote Apple Music for consumers. Apple has focused on selling the business version of its music streamer to companies with over 100 retail locations, but will soon look to do business with smaller chains.

Iconic British department store Harrods is a customer of Apple Music for Business and it has created its own playlist based on the ones offered by Apple. Harrods customers see large screens inside the store promoting Harrods playlist which can be heard on Apple Music. Apple pays a referral fee to the business for each three-month Apple Music trial subscription generated by such promotions.

While new to the in-store music and entertainment business, Apple Music for Business might get some traction from retailers drawn to the idea of receiving referral fees. And the Apple Music brand carries plenty of weight worldwide, where it is the second-largest music streamer after Spotify.