This article may contain personal views and opinion from the author.

The problem with Bixby

Truth be told, it seems that Samsung has been backtracking when it comes to pushing Bixby front and center on its phones starting even earlier. At launch, back in 2017, Samsung did not allow the Bixby button to be remapped, muting efforts of third-party apps aiming to bring some functionality to it besides the Bixby assistant itself. With the Galaxy S10 series, we saw how Samsung softened up and allowed remapping the button. With the S10, for example, you can fine tune the button so that a single click action would actually not open Bixby, but launch a completely different app, a great step forward (you would still have Bixby access with a double click, it was not possible to disable the assistant completely). 

With some pretty extensive leaks of the Galaxy Note 10 series, we can now confidently say that Samsung seems to turn its back on the Bixby button on phones entirely as the key is not present on any of the leaks. Moreover, we are not sure what will happen to the Bixby assistant functionality in general.

Bixby on wearables is a different topic

What are your thoughts about having a dedicated Bixby button? Would you miss such a feature? And what do you think about the Bixby assistant in general?