It seems we may have been a bit rash in proclaiming the OnePlus 8 series puzzle was complete following the reveal of two small new pieces earlier today and more big ones than we can count in recent weeks. 

Guerrilla marketing at its best

That means OnePlus fully sanctioned the around 2-minute video posted on Brownlee’s Twitter account earlier today, which the YouTuber explicitly mentions at the very beginning of this highly unusual publicity stunt. Even by the company’s unorthodox standards, this is something special and possibly unprecedented, but we have to admit we kind of dig the approach.

It’s certainly a lot better for both the company and its dedicated fanbase to have a professional shoot the OnePlus 8 Pro 5G screen in decent video quality and quickly showcase its strengths and weaknesses than watch some no-name Weibo user blow the handset’s cover while trying to hide their tracks by giving the device the typical blurrycam treatment.

And yes, in case you’re wondering, the only thing visible in MKBHD’s teaser video for his upcoming full review is the undeniably gorgeous OnePlus 8 Pro 5G display, which further highlights the company’s brilliantly unconventional advertising tactics.

The world’s most beautiful smartphone display?

The only apparent flaw identified by Marques Brownlee at first glance concerns the “aggressively” curved design of the company’s impending new hero device, but obviously, that’s more a matter of personal preference than an objectively weak point likely to annoy the vast majority of potential OnePlus 8 Pro 5G buyers.