This dummy unit purportedly provides a realistic look at the iPhone 11 Pro Max camera

With a little over 24 hours to go until Apple officially takes the wraps off its latest iPhone lineup, the company’s hardcore fans might be getting ready to upgrade to a new handset with a vastly improved camera system, while analysts are certainly keeping busy making their final predictions in terms of both announcements and sales numbers.

75 million “initial” iPhone 11 units prepared, 180 million full-year iPhone sales expected

Unfortunately, we will never know for sure if that figure proves accurate, but one thing is crystal clear – if it does, it’s not that great of a number. Apple’s fiscal year starts in September, so this forecast concerns the 12 months ending August 2020, including not just shipments of the iPhone 11, 11 Pro, and 11 Pro Max, but older models as well. While certainly an impressive-sounding total, 180 million units would be significantly below Apple’s estimated 206 million haul for the 2018 calendar year.

On the bright side, Wedbush focuses primarily on a short-term prediction calling for 75 million iPhone 11-series units being prepared for the “initial launch period.” This would apparently represent a “slight uptick” from Apple’s “prior iPhone cycle last fall”, and the number could rise to 80 million if demand hits the upper range of Apple’s internal expectations. Then again, it’s unclear exactly how quickly the company expects to sells these 75 to 80 million units.

Names, prices, and key features

Expect a lot of services talk tomorrow

It’s no longer a big secret that the so-called “Services” segment is driving Apple’s overall growth right now, while hardware profits are declining at an alarming pace, which is why it’s also not surprising to hear at least one particular service will probably share the spotlight with the iPhone 11 family in the Steve Jobs Theater on Tuesday, September 10.