Apple’s long-time marketing chief Phil Schiller is leaving his current position and is being replaced by Greg Joswiak. The 60-year old Schiller, whose exact title was Senior Vice President of Worldwide Marketing, joined Apple in 1987. He now becomes an Apple Fellow and will continue to run the App Store  and Apple Events. Under his new position, he will continue to report to CEO Tim Cook.

Speaking of Cook, Apple’s Chief Executive said, “Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role, he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple. Joz’s many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I’m thrilled that the whole executive team will benefit from his collaboration, ideas, and energy.”

Schiller recently helped Apple plan and prepare for the virtual presentation of WWDC 2020. The Developers Conference was streamed online this year because of the coronavirus, and Apple put on an amazingly polished show. Schiller has seen just about everything during his years at Apple; he was featured prominently in many new product announcements even taking a phone call from Steve Jobs during the 2007 unveiling of the original iPhone.

Replacing Schiller as the SVP of Worldwide Marketing, as we mentioned at the beginning of this article, is Greg (Joz) Joswiak. During the past four years, he has been the vice president of Worldwide Product Marketing and has over 20 years of experience working at Apple handling product management and product marketing for several “breakthrough products including the original iPod and iPhone.” Apple says that he will be “responsible for Apple’s product management and product marketing, developer relations, market research, business management, as well as education, enterprise, and international marketing.”

This should be an interesting time for Joswiak with Apple set to release four new iPhone models at the same time, all of them expected to connect to 5G signals for the first time. And Apple could be introducing its first Apple Glass headset, a completely new product, as soon as this year.