Total Downloads

3,532,977

Total Files

9,210

Latest Update

10

Microsoft CEO Nadella's 'Hit Refresh': Is a cultural revolution enough to refresh Microsoft?

Posted September 25, 2017 | Windows


In my decades of writing about Microsoft, I’ve had the opportunity to interview all three of the company’s CEOs: The brash and brainy Bill Gates, the bombastic, take-no-prisoners Steve Ballmer and the understated yet thoughtful Satya Nadella.

Having grown up alongside Microsoft, I understood the cutthroat and competitive ways that shaped the company and many of its execs in its earlier days. The tech journalism field during those years was pretty competitive, too. Beating your competitors and trouncing them for missed scoops was the way we played. It was a winner-take-all atmosphere, just like in the industry we covered.

Given how and when I came of age in my profession, I felt I understood Gates’ and Ballmer’s approach to the tech world more than I have Nadella’s.

I was surprised and puzzled, to be honest, when I heard Nadella claim — as he did right after becoming CEO and in his new book Hit Refresh: The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone (Harper Collins, 2017) — that job No. 1 for a CEO should be to curate a company’s culture. I considered this to be an HR task. Shouldn’t a CEO be carving out devious ways to grab more market share while carving up the competition, instead? The whole “culture eats strategy for breakfast” mentality seemed like a cop out to me.

Still, I was interested to get a peek at Nadella’s book that’s out this week, as it purported to explain not just what makes Microsoft’s newest CEO tick, but also to provide a glimpse of how he’s made changes that have impacted the Redmond software and services giant.

The premise of Hit Refresh is intriguing. Nadella, who became Microsoft’s third CEO in February 2014, came to power in an interesting time. Microsoft was on the defensive, as he notes in his book, because of the shrinking Windows PC and Windows Phone markets. Employees were burned out and disaffected. Many believed the only hope for the company was to hire an outsider as CEO to try to shake things up. Yet Nadella, who has been at Microsoft for a quarter century, was the consummate insider.

After talking and listening to employees (Note: Nadella is, of Microsoft’s three CEOs, definitely the best listener), Nadella decided Microsoft needed a complete cultural makeover. Over the past few years, he’s shared a number of his techniques on stage and other ways. We’ve all heard about the importance in the “new” Microsoft of having a growth mindset; of being a “learn-it-all” rather than a “know-it-all”; and of making inclusivity and diversity top priorities. Sure, it all sounded good, I thought. But what’s Microsoft going to do to get back at Google, to topple Salesforce, to cripple runaway cloud leader Amazon?

Hit Refresh makes it clear that Nadella believes empathy and empowerment are not just nice words, but concepts that can change how employees approach their jobs and their relationships with customers, partners and colleagues.

I want to believe. I really do. Who can be against a more empathetic world, especially from a company whose founder was famous for telling employees and us press folk that we were asking the stupidest question he’d ever heard?

But I think I’m just too steeped in the old “cut off their air supply” Microsoft days to believe the old ways are completely gone — and to believe that it would be a good thing for Microsoft if they were.

I definitely am convinced Microsoft has changed since Nadella became CEO. Employee morale is up. A number of employees who left the company during the last decade are coming back. Just look at the stock price since he’s taken the helm; Wall Street obviously thinks things are different now, too.

But I feel the company has switched gears out of necessity — due to the changing tech landscape where Windows matters less — more than because employees are feeling like they can take more risks, fail fast and still keep their jobs.

Nadella writes that decisions like making Windows 10 free for a year were the result of a growth mindset. I’d argue that choice was more likely the result of competitive pressures from Android. Ditto re: Microsoft bringing Office to the iPad and Android. I feel like this was more of a must-do due to the growth of a mobile market where Microsoft was a very distant No. 3, not so much because of a desire to be a better partner. Microsoft loves Linux because more and more developers are using open-source technologies and are ready to go where their needs and preferences are met.

There are some nice tidbits in Hit Refresh for the Microsoft-watching set. Nadella admits he was against Microsoft’s decision to buy Nokia — something reported by Bloomberg a while back, but not officially confirmed until now, as far as I know. He talks frankly about his much-publicized gaffe around equal pay for women and lack of a professional growth path for Indians at Microsoft up until around the year 2000.

I would have liked to have heard more of the backstory about Microsoft’s falling out with one-time-BFF Salesforce and the real story behind the Microsoft-Yahoo parting of ways in the search space.

There are a couple of chapters about tech and policy futures at the end of the book. Nadella talks about the futures tightrope that Microsoft has not always walked successfully, teetering between being too far ahead and too far behind. He provides some context around why Microsoft’s next big bets include mixed reality, artificial intelligence and quantum computing. He also touches on the ethics issues around AI, security and privacy, as he has done frequently in talks and posts.

A Nadella-led Microsoft probably would have avoided some of the morale-damaging missteps (terrible towels, anyone?) that happened under its previous two CEOs. But would Nadella have managed to grab more than 90 percent of the desktop operating-system share before smartphones were a thing? I’m not so sure.

Different times call for different tactics and leaders. Hit Refresh provides a look inside the thinking of Microsoft’s current CEO and how he’s attempting to motivate the troops and make Microsoft more relevant again.

Hit Refresh, with a foreword by Bill Gates, from Satya Nadella, Greg Shaw and Jill Tracie Nichols, is available for purchase as of September 26.



Source link

')
ankara escort çankaya escort çankaya escort escort bayan çankaya istanbul rus escort eryaman escort ankara escort kızılay escort istanbul escort ankara escort ankara escort escort ankara istanbul rus Escort atasehir Escort beylikduzu Escort Ankara Escort malatya Escort kuşadası Escort gaziantep Escort izmir Escort
  • vans shoes
  • kyrie 4
  • lebron james shoes
  • kyrie irving shoes
  • puma fenty
  • lebron soldier 11
  • asics shoes
  • stephen curry shoes
  • pg shoes
  • puma fenty slides
  • lebron 14
  • kyrie 4
  • puma rihanna creepers
  • nmd human race
  • curry shoes
  • yeezy shoes
  • adidas nmd
  • lebron soldier 10
  • puma fenty
  • lebron soldier
  • lebron 15
  • kyrie 4
  • kd shoes
  • nike vapormax
  • stephen curry shoes
  • kyrie 4
  • kyrie 1
  • curry shoes
  • kyrie 2
  • adidas nmd shoes
  • stephen curry shoes
  • john wall shoes
  • http://www.kyrie4.us.com
  • adidas yeezy boost
  • yeezy boost
  • nike pg 2
  • kyrie irving shoes
  • adidas john wall
  • yeezy boost
  • j wall shoes
  • http://www.asicsshoes.us.com
  • curry 3 shoes
  • kyrie irving jersey
  • curry 3
  • kd 9
  • kd shoes
  • Kevin Durant shoes
  • http://www.kd-9.org
  • yeezy boost 350 v2
  • kd shoes
  • Curry 3
  • Curry 1
  • kevin durant shoes
  • yeezy boost
  • adidas nmd Runner
  • adidas nmd r1
  • kobe 10
  • adidas crazy explosive
  • air max 90
  • kobe 10 shoes
  • adidas nmd xr1
  • kobe shoes
  • curry one
  • kyrie irving shoes
  • adidas nmd
  • vans outlet
  • vans for sale
  • Curry 3
  • yeezy 350 boost
  • kobe bryant shoes
  • lebron soldier
  • under armour shoes
  • http://www.kyrie4.com
  • nike lebron soldier
  • adidas tubular instinct
  • vibram
  • vibram fivefingers
  • adidas tubular instinct boost
  • adidas ultra boost
  • adidas tubular
  • lebron soldier shoes
  • kids shoes
  • air jordan shoes
  • air max shoes
  • air force 1
  • nike air max
  • air max nike
  • lebron soldier shoes
  • soldier shoes
  • air max 90
  • air max 95
  • adidas nmd human race
  • nmd human race
  • kyrie 4
  • kobe 11
  • Curry One
  • Kobe Shoes
  • harden shoes
  • kobe 11 shoes
  • Curry 2
  • Harden 1
  • Curry 2
  • James Harden Shoes
  • lebron soldier
  • nike epic react
  • nike kyrie flytrap
  • nike epic react flyknit
  • lebron 10 soldier
  • nike lebron soldier
  • Curry Shoes 2015
  • Harden 1 Shoes
  • James Harden Shoes
  • Harden Shoes
  • James Harden 1
  • Under Armour Curry Shoes
  • kobe x
  • Kobe 10
  • Cheap Harden 1
  • kobe bryant shoes
  • kobe shoes
  • Lebron James Shoes
  • Cheap Curry Shoes
  • yeezy 950
  • Curry One Mvp
  • Nike Harden Shoes
  • Nike Kobe Shoes
  • Harden Shoes
  • Under Armour Store
  • Curry 2 Shoes
  • Curry Shoes
  • curry 1
  • curry 5
  • http://www.curry-5.us
  • Stephen Curry Shoes
  • Under Armour curry one
  • James Harden Shoes
  • stephen curry shoes
  • Steph Curry 1
  • Stephen Curry Shoes
  • kobe basketball Shoes
  • Nike Harden Shoes
  • fila shoes
  • fila
  • Nike James Harden Shoes
  • Harden Shoes For sale
  • Harden Shoes Sale
  • yeezy boost
  • new balance shoes
  • kanye west shoes
  • http://www.yeezyshoes.us.com
  • kobe x shoes
  • kd 8
  • adidas nmd xr1
  • balenciaga triple s
  • adidas yeezy boost
  • balenciaga triple s Shoes
  • adidas nmd r1
  • adidas yeezy outlet
  • adidas nmd
  • adidas nmd runner
  • adidas nmd pk
  • adidas nmd footlocker
  • adidas nmd r1 primeknit
  • new era caps
  • kobe bryant shoes
  • lebron soldier 11
  • kobe shoes
  • kyrie 3
  • nike kyrie 3
  • kyrie 3 shoes
  • air max shoes
  • yeezy boost
  • nike air max shoes
  • nike air max
  • kevin durant shoes
  • kd vii
  • kd 7
  • curry 3
  • curry 3 shoes
  • ua curry 3
  • curry 3 low
  • kyrie 3
  • adidas porsche shoes
  • adidas porsche design shoes
  • lebron james shoes
  • kobe shoes 2015
  • nike air shoes
  • nike air max shoes
  • kyrie 3
  • kyrie 3 shoes
  • nike kyire 3
  • cheap air max shoes
  • air max shoes
  • kd vii shoes
  • kd shoes
  • kevin durant shoes
  • adidas zx flux
  • adidas zx
  • jordan retro
  • nike soccer cleats
  • adidas tubular
  • adidas flux
  • cheap kd shoes
  • adidas ultra boost
  • kobe shoes nba
  • palladium boots
  • lebron soldier 10
  • air jordan 32
  • lebron soldier
  • lebron soldier shoes
  • kd 11
  • nike lebron soldier
  • air jordan retro/a>
  • cheap kobe shoes
  • soldier 10
  • adidas ultra boost shoes
  • adidas ultra boost
  • kevin durant shoes
  • kobe bryant shoes
  • jordan retro shoes
  • hyperdunk 2017
  • kd 7 shoes
  • porsche design shoes
  • curry 5
  • adidas porsche design
  • adidas shoes
  • kevin bryant shoes
  • kd shoes store
  • kd 7
  • Cristiano Ronaldo CR7
  • herve leger dresses
  • kobe shoes
  • curry 5 shoes
  • anello backpack
  • kobe bryant shoes
  • kd shoes
  • lebron shoes
  • kd sneaker
  • http://www.curry-5.com
  • adidas alphabounce
  • adidas boost
  • adidas d rose 7
  • jeremy scott adidas
  • nike sb dunk
  • jeremy scott wings
  • Nike CR7
  • jeremy scott shoes
  • js wings
  • lebron shoes
  • kobe shoes
  • balenciaga shoes
  • kobe bryant shoes
  • kyrie irving shoes
  • nike epic react flyknit
  • nike epic react
  • asics gel kayano 23
  • http://www.kyrie3.com
  • canada goose
  • lebron james shoes
  • asics gel kayano 22
  • Nike Lebron James Shoes
  • lebron soldier 12
  • Lebron James Shoes
  • asics gel lyte iii
  • adidas eqt
  • kd 10
  • nike kd 10
  • kyrie 3
  • adidas nmd womens
  • keen uneek sandals
  • prada shoes
  • air jordan 31
  • nike air poresto
  • nike air vapormax
  • nike huarache
  • nike vapormax shoes
  • nike mercurial
  • stephen curry shoes
  • kyrie irving shoes
  • kyrie irving basketball shoes
  • reebok pump fury
  • reebok pump superme
  • air max 270
  • kevin durant jersey
  • adidas iniki
  • adidas porsche design
  • lebron shoes
  • http://www.lebron-shoes.us
  • adidas porsche
  • wholesale hats
  • nike air more uptempo
  • kobe bryant jersey
  • wholesale caps
  • curry 5
  • http://www.curry-5.us
  • adidas superstar
  • curry 4
  • curry 4
  • kd 10
  • air max 270
  • Nike Pegasus 35
  • nike air max 270
  • adidas deerupt
  • supreme yeezys
  • nike kd 10
  • kevin durant 10
  • nike epic react
  • birkenstock sandals
  • nike epic react flyknit
  • nike kids shoes
  • adidas pure boost
  • lebron james shoes
  • calvin klein underwear
  • curry 4
  • birkenstock sandals
  • http://www.kyrie-4.com
  • curry 4 footlocker
  • http://www.birkenstocksandals.us.com
  • nmd r1
  • harden vol 2
  • stephen curry jersey
  • kobe shoes
  • nike roshe run
  • curry 4 shoes
  • new balance running shoes
  • ecco
  • childrens shoes
  • boys shoes
  • girls shoes
  • ecco Shoes
  • asics gel kayano 24
  • puma suede
  • kyrie 4 confetti
  • nike zoom vaporfly
  • birkenstock
  • mizuno shoes
  • ultra boost shoes
  • adidas clothing