The Samsung Galaxy S10 got off to a pretty strong start when it first launched back in March and, according to Korean media, the lineup’s performance throughout the second quarter of 2019 was just as impressive.

As previous reports have indicated, the larger Galaxy S10+ was by far the most popular model of the three. The device accounted for a considerable 42% of total sales, meaning that around 6.7 million units of the flagship were sold during the three-month period. Following in second place was the standard Galaxy S10 with a share of 32% while in third place sat the cheaper Galaxy S10e with 22% of sales. In terms of shipments, these numbers translate into 5.1 million and 3.5 million units respectively.

Samsung also grew its market share in the premium segment

Samsung isn’t due to release its financial results for the second quarter of 2019 until later this month. As such, it’s hard to determine how the Galaxy S10’s success has benefited the South Korean company’s bottom line at the moment. Nevertheless, the fact consumers appear to be favoring the more expensive options over the cheaper Galaxy S10e can only be a positive sign.

The latest Galaxy S10 data also suggests Samsung has successfully avoided the trend Apple has seen since late September whereby its cheapest flagship offering is also its most popular and its premium devices have become increasingly less interesting to consumers.

In addition to the obvious financial benefits, the Galaxy S10 lineup’s popularity has also helped Samsung grow its market share in the all-important premium segment. Last year, the Galaxy S9 series helped the brand capture 22% of the market but this year Samsung accounted for an impressive 25% of total sales.

Samsung is closing in on Apple

The premium segment itself has been experiencing a pretty tough time lately as consumers shy away from more expensive devices. This has severely affected Apple’s iPhone sales but doesn’t appear to have impacted Samsung’s business too much, thus making its achievement even more impressive. Speaking of impressive, it’s also worth pointing out that Samsung’s growth was achieved during a period in which Huawei has continued to experience strong performance when compared to last year – the Huawei P30 series if officially the brand’s fastest selling flagship lineup ever. 

The Galaxy Note 10 will soon boost Samsung’s sales again

Moving forward, a rather noticeable decline in demand for the Galaxy S10 is to be expected throughout the remaining months of the year. However, with the Galaxy Note 10 and Galaxy Note 10+ just around the corner, it shouldn’t be too long before Samsung’s premium smartphone business receives a pretty big boost.

The upcoming flagships will be announced on August 7th at the company’s next Unpacked event in New York. Pre-orders for the two models should commence immediately and precede shipments a couple of weeks later. This should give Samsung around one month before strong competition arrives in the form of the iPhone 11 and Huawei Mate 30 Pro.