Seeing as how T-Mobile spent almost two whole years tirelessly trying to obtain all the necessary approvals to merge with Sprint, you may have expected last week’s big announcement to be followed by an onslaught of expensive ads and quirky publicity stunts aimed at highlighting the importance of this industry-transforming move.

As you can imagine, the full-blown New T-Mobile promotional launch may have been slightly delayed by the coronavirus pandemic too, even though Sievert told CNBC the “summer time frame” has “always been” the company’s “intention.” 

In case you’re wondering, the Sprint brand will apparently not go away “completely.” Then again, it’s unclear exactly what that means when the intention is to “unify under the T-Mobile brand” and “market with all of our stores and all of our advertising and all our offers in a unified way.” How will the Sprint brand live on when all that happens?