Samsung is followed not-so-closely by Huawei, Oppo and Vivo, while Xiaomi’s “5% profit” strategy has destined it to stay in the last profit place among the big phone brands (but first in the hearts of consumers and value-for-money hunters).

After two slump years, due to high prices and ever-increasing upgrade cycles, phone sales are showing modest signs of recovery, boding well for Apple’s bottom line in 2020 as well. The 5G push of carrier networks in Apple’s bread-and-butter US and Asian markets may lead to increased demand for upgrades to the 5G iPhone 12 models, while Apple’s charge into the services and entertainment industry will ensure a steady stream of revenue otherwise.