In perhaps the most dramatic example yet of its ability to offer Prime members unique perks, Amazon today announced that they will receive a 10 percent discount on all purchases at Whole Foods retail stores.

“This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices,” an unattributed Amazon.com quote explains.

Going forward, Prime members will receive a 10 percent discount on all Whole Foods and Whole Foods Market 365 stores in the United States. The discount is available today in all Florida locations, and it will roll out nationwide by the summer, Amazon says.

To take advantage of the savings, Prime members will need to use the Whole Foods Market mobile app and have it scanned at checkout.

As I’ve noted in the past, Amazon Prime comes with a unique combination of physical and digital perks that make it an unparalleled value, even when you factor this year’s rare price hike.

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