6.5% of the survey respondents with both Netflix and Disney+ said that they would cancel their subscription with the former

65% of the survey’s respondents said that Disney+ was not a substitute for Netflix while 33% said that it was. The analysts wrote, “Our survey and company reports suggest healthy U.S. adoption of Disney+, but we are encouraged that most early Disney+ users do not see it as a substitute for Netflix. While it is possible that there is some incremental churn from Disney+, it looks to be modest and we do not see any broad trend changes in our survey data compared to October.”

So in other words, both services can co-exist. Still, Netflix is under pressure here. Disney uncharacteristically has undercut Netflix on pricing. Disney+ offers a seven-day free trial with a $6.99 monthly charge (or 12 months for $69.99) afterward. That price includes an account that can register up to 10 devices with any four being used at the same time. And this price includes 4K streaming. Similar features for Netflix would require a subscription costing about $15 a month. And in April, NBCUniversal’s Peacock will launch with as many as three tiers of service. This could include a free ad-supported level, a $5/month subscription with limited ads and a $10/month tier with no ads. The next month, HBO Max will debut and is expected to cost $15/month.

Competition is so tough among video streamers that HBO Max spent a reported $425 million so that it can exclusively stream Friends for five years while Peacock shelled out $500 million for the rights to stream The Office over a five-year period starting in 2021. It isn’t clear whether all of these video streaming services will be able to survive independently in the long term. Yet, all of the streamers have enough backing financially to see who blinks first and at this point, we wouldn’t want to bet against any of them.