Despite that LG was first to announce a 6″ flexible OLED display for commercial smartphone usage way back in 2013, it was Samsung and Huawei coming up with foldable phone designs last year that, while experiencing teething pains, could actually be bought from a store.

At roughly that time, LG also teased its next generation of curved and even cable batteries that will be needed to power devices with these flexible displays, and not just flaunting the R&D side if things, but rather saying LG Chem is ready to start mass production of the battery types it listed.

LG rollable display phone release

Next in line, and the freshest of LG’s rollable phone patents, is the hybrid device that can be used as a phone with a smaller display size, then a section of the display can be pulled out on the right until the thing reaches a tablet size, and then it can be stretched even further, then bent to become a netbook of sorts.

Now, which one of these concepts has made the cut, remains to be seen, but LG has codenamed the undertaking Project B, and is already begun prototype production at its remaining Korean factory in Pyeongtaek, tip insiders.

Instead of fighting in the same space as Samsung and Huawei, however, LG has apparently revamped its strategy to create brand new phone niches and perhaps be a first mover in new markets created by innovative form factors. 

First in line is a rotating phone with two displays codenamed Wing which will be released in the second half of the year, and was just confirmed again in the current publication about the rollable display device. Its price is expected to be around $800, so LG is obviously not planning anything else but the rotating dual display to be the “wow” factor of the Wing phone. 

Next in LG’s new strategy of phones is the rollable Project B phone in question which will be extending display to the sides when needed, and in the first half of 2021 LG will be introducing a flagship device called Rainbow. Mum’s the word on that last one, but there is still plenty of time for more details to leak about Wing, Project B, or Rainbow.