These days, the company is known mostly for its Sony PlayStation gaming console, as well as mirrorless cameras, but back in the day there was a lot more than that. The Sony Walkman revolutionized the way we listened to music. Even earlier, Sony Trinitron TVs set a new standard for a beautiful moving image. And did you know that Sony was also behind the 3.5″ floppy disk that replaced bigger and bulkier alternatives? Back then, Sony did not just make cool gadgets, it pushed new standards and formats that moved the whole tech industry forward.

Who in their right mind at Sony’s HQ in Tokyo would ever think that a consumer would remember a name as poetic as… “WF-1000XM3”?

Yup, the WF-1000XM3 are the AirPods killers I mentioned, but… how is Sony expecting people to buy these buds if you can’t even remember the name? If you can’t even look them up?

If you are into cameras, you might have heard Sony just released a new grip that makes vlogging much easier. The name? Thanks for asking: it’s the “GP-VPT2BT”!

Looking for a Sony Bluetooth speaker? Is it the SRS-XB10 or the SRS-XB41 that you are interested in?

Seriously, these names could well be the randomly generated passwords of Sony staff at this point.

My point is simple: Sony still makes great products. It might not be quite the innovator it was back in the 80s or the 90s, but it already has arguably the best true wireless earbuds on the market and I can’t for the life of me remember their name to recommend them to the next person asking me for an alternative to AirPods. So just freaking give them a proper name, Sony, will you? The FreeAirs? The WalkPods? I’m sure your multi-billion marketing department could come up with something! Everything sounds better than… WF-1000XM3…