After making a name for itself with some of the most affordable AirPods and AirPods Pro alternatives on the market, as well as an extensive family of feature-packed Wear OS smartwatches with similarly competitive prices, it shouldn’t come as a surprise to see Mobvoi try its hand at over-ear headphones rocking active noise cancellation technology too.

At first glance, these bad boys look positively dreamy, with a battery life of up to 30 hours on a single charge (with the ANC functionality disabled), a lightweight and compact design focused on providing all-day comfort with “premium materials” including breathable mesh and soft ear cushions, as well as a bold promise of delivering “superior sound quality” powered by Qualcomm’s QCC301 chipset, aptX HD Audio technology, and AAC audio codecs.

Thanks to five built-in microphones and dual-microphone noise isolation, Mobvoi claims the TicKasa ANC headphones are capable of “easily detecting environmental noise”, analyzing your surroundings to create the “perfect soundwave” to keep things all nice and quiet around you.

Of course, integrating some form of active noise cancellation functionality and actually getting it right are two very different things, so it’s definitely wise to wait and hear some professional opinions on the “superior” audio performance and “state-of-the-art” ANC on the $129.99 TicKasa before pulling the trigger. Then again, that price point puts these puppies squarely in impulse buy territory, and bargain hunters might find it hard to resist hitting that purchase button on Mobvoi’s official website.

That’s right, the TicKasa ANC Headphones are already up for grabs stateside in both black and gray color options.